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November 27, 2012

Re:Thinking Consumption - Consumers and the Future of Sustainability

Consumers are buying less, but buying better according to a new survey by the GlobeScan Foundation, SustainAbility, and BBMG. The Regeneration Consumer Study is an in-depth online survey of consumer attitudes, motivations and behaviors relating to sustainable consumption among 6,224 respondents across six major international markets conducted in September and October 2012. Presenting sponsors of The Regeneration Roadmap are BMW Group and SC Johnson. Sponsors include Cisco, DuPont, Interface and Pfizer. The Regeneration Consumer Study is sponsored by Campbell Soup Company, Itau, L’Oréal, Shell and Starbucks.

GlobeScan Foundation

The GlobeScan Foundation is dedicated to helping achieve a more sustainable and just world for all. To accomplish this we develop and apply a range of social science tools to give voice to global publics, help unlock collaboration and accelerate progress. Learn more here