Can the World be Wrong?

When the global economy and world order become uncertain, where do we look for a sense of where things are heading?

Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. Written by a pioneer of global polling, the book is provocatively illustrated by decade-long public opinion trends across 20 countries, on subjects ranging from geopolitics, globalization, the economy, the role of companies, and the UN, to changing consumer trends and the future of democracy in the 21st century.

Doug Miller, the founder and Chairman of the global research consultancy GlobeScan Inc., offers never-before-released data that informs this exposé of where the world may be headed.

This essentially optimistic book delivers a fascinating brieng on below-the-radar trends that business leaders and policymakers follow closely and thoughtful citizens need to understand.

Miller brings his topics alive with interesting looks behind-the-scenes at the World Economic Forum in Davos, the World Social Forum in Porto Alegre (Brazil), the International Business Leaders Forum in London, United Nations Headquarters in New York, the White House in Washington, and conferences and boardrooms around the world.


"...a lifeline for leaders and decision-makers wanting to feel the pulse of the greatest power in the land."

- John Elkington, Co-founder, Environmental Data Services (ENDS), SustainAbility and Volans Ventures


"Miller is one of the few who can put a number on a global opinion. As a pollster, it often allows him to understand before the rest of us where the world is going."

- Mark Malloch Brown, Deputy Secretary-General of the United Nations under Kofi Annan


"This book is a great source of information for policy-makers in all sectors. It rightly points out that civil society organisations are at a crossroads: building on the immense trust the public places on them they can play a much more important role in shaping the future of our planet, or, if they fail to transform themselves, they may fade into obsolescence."

- Dr. Burkhard Gnärig, Executive Director, International Civil Society Centre, Berlin


"'Can the World Be Wrong' is a notable book that challenges its readers to think globally while acting locally. It is a complex piece of work emanating from a brilliant mind."

- Andrew Armitage, Columnist, OS Sun Times